DEPLOYMENT OF OPERATIONS FOR THE ENTIRE SHOPPER JOURNEY
The Casino group represents 5,000 points of sale, convenience stores, local supermarkets, and hypermarkets.
How does one activate brand preference within a multi-format and multi-brand group? Align messaging over all touchpoints? Assist customers throughout the buying experience?
We assist the Casino group with its 360 communication system for shopper communications:
– creation, deployment, production of business operations and signage.
– private label packaging for the Casino, Naturalia, and Monoprix brands.
BRAND
Groupe Casino
BUSINESS SECTOR
CREATION
CONTENT FACTORY
PACKAGING
PRE-MEDIA STUDIO
PRINT MANAGEMENT
COLLABORATIVE ESOLUTIONS
Our collaborative eSolutions digitize business processes and streamline and monitor production.
Connected to our partners, Bonial Connect and RelevanC, our collaborative platform allows the Casino group to deploy its offers in the digital customer catchment areas of its stores and to personalize them for customers carrying their loyalty card.
GROUP STORES : Casino hypermarchés, supermarchés, proxi | Monoprix | Naturalia | Leader Price
ETABLISHING THE NEW POSITIONING OF THE BRAND
NEXT REALISATION