Candia

CSR AT THE HEART OF THE PRODUCT DEVELOPMENT STRATEGY

Guntenberg Guntenberg

How can CSR values be included in the creation and production process?

We have helped the Sodiaal group create and produce the first eco-designed UHT milk cartons in France, without any aluminum or plastic outer packaging.

BRAND
Candia

BUSINESS SECTOR
GRANDE CONSOMMATION

Expertises

CSR CONSULTING
CREATION
PACKAGING
PRE-MEDIA PRODUCTION
PRINT MANAGEMENT

Évaluer l'impact de l'emballage pour concevoir une offre plus respectueuse.

◉ CSR CONSULTING

◉ CONSULTING ON SUSTAINABLE PROCUREMENT  

RECYCLED & RECYCLABLE MATERIALS

3 “Made in Europe” proposals

– biodegradable & bio-sourced
– FSC certified & aluminum-free
– carbon-neutral & thinner

◉ CREATION   

A VISUAL IDENTITY THAT EMBODIES THE PROJECT & CSR VALUES

LIGHTWEIGHT & INNOVATIVE DESIGN

GRAPHIC PROD   

A GRAPHIC DESIGN LIMITING INK CONSUMPTION (choice of typeset, areas of color, etc.)

INCORPORATING THE NUTRI-SCORE©

RESPECTING UDA CHARTER RECOMMENDATIONS (typeset size, message veracity, etc.)

PRINT   

ORGANIC PRODUCT PRODUCED IN FRANCE

INNOVATIVE MATERIAL: FIRST UHT MILK CARTON WITHOUT ALUMINUM OR PLASTIC OUTER PACKAGING

CROSS-MEDIA   

ECO-SOCIO-DESIGNED WEB MEDIA

– limit energy consumption during production (development, data size, colors, etc.)
– incorporate access for various disabilities
– eliminate intrusive advertising
– ask for customer opinions on data collection

◉ CONSUMER COM

INFORMING THE CONSUMER ABOUT THE PRODUCT AND APPROACH

– educational films from the industry
– interviews with stakeholders
– product information (ingredients, health, etc.) / information on product use (recipes, etc.)

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